So, let’s talk coffee. Specifically, that moment when your barista slides a latte across the counter with a perfectly swirled heart on top. It’s almost a little piece of art, isn’t it? And believe it or not, there’s something about that simple latte art that can teach us a lot about church planting and building a healthy church community.
I know it sounds a little crazy, but hang with me. We’re about to get caffeinated on some church-building insights!
1. It’s About Connection, Not Just Caffeine
You know, a latte isn’t just about getting a jolt of energy—it’s an experience. When the barista takes a few extra seconds to create a heart, a leaf, or even something that looks kind of like a blob (hey, it’s the thought that counts), it’s a small way of saying, “I see you. You’re not just another customer.”
In church life, it’s the same deal. It’s not just about putting on events or having people show up on Sundays. It’s about seeing people—really seeing them. Taking time to check in, to notice when they’re not around, to remember that prayer request they shared a few weeks back. It’s those little touches that make the difference between a church service and a church family.
2. Multiple Layers, One Powerful Experience
Have you ever noticed how a good latte has different layers? The steamed milk, the rich espresso, the foam on top—they all blend together to create that perfect sip.
Building a thriving church community is kind of like that. It’s not just about one thing: it’s not just great worship music, or powerful sermons, or the best small groups ever. It’s all of that—and more—blended together. Each ministry adds depth, just like each layer of a latte adds to the flavor. When you’re intentional about mixing different experiences—outreach, discipleship, fellowship—you create a community that’s rich and life-giving.
3. Time and Attention Go a Long Way
Here’s the thing about latte art: it doesn’t happen by accident. It takes time and practice to get that milk just right, to make sure the espresso has the right consistency, and then to pour it all together in a way that doesn’t look like a blob. (I’ve tried, trust me.)
Church community is no different. Real relationships don’t happen overnight. They take time to build, and they require a level of consistency and patience. You’ve got to show up—even when it’s messy, even when it feels like you’re not “getting it right.” Keep pouring into people’s lives, keep practicing that intentional connection, and over time, the results will speak for themselves.
4. Authenticity Over Appearance Every Time
Let’s be real: that latte art doesn’t actually change the taste of your coffee. It’s just a nice little touch that makes you smile. And while aesthetics matter—setting a welcoming atmosphere in your church, designing a worship experience that draws people in—it’s not about creating a perfect show.
People crave authenticity. They don’t need a polished production as much as they need a place where they can be real. Where it’s okay to not be okay. Where they can come with their questions, their struggles, and their joys and know they’ll be met with grace, not judgment. The goal is to use the setting and atmosphere to point people to something (or Someone) even greater, not to impress them with our Instagram-ready stage decor.
5. Presence Over Programs
You know that feeling when you’re sitting in a coffee shop, just soaking in the vibe? There’s something comforting about being present in that moment, right? That’s what church should feel like.
Sure, programs are great, but they’ll never replace the power of simply being there for each other. Whether it’s a quick phone call, grabbing coffee together (see what I did there?), or showing up to help someone move—those small moments of presence create a deeper sense of belonging than any event ever will. People need to know they’re more than a number; they’re part of a family that’s got their back.
6. Hospitality Is a Ministry, Not Just a Job
Think about it: why do people keep coming back to the same coffee shop? It’s not just because they love spending $5 on a cup of coffee. It’s because they feel welcomed. Maybe the barista remembers their name or their “usual.” That simple act of hospitality goes a long way.
Church is the same. Hospitality isn’t just a greeter at the door—it’s a culture. It’s an attitude that says, “We’ve been expecting you. You matter to us.” And it doesn’t stop in the lobby. It extends into every area of church life—small groups, events, even online interactions. When everyone gets in on the mission of making others feel at home, it transforms the whole church.
7. Consistency Creates Trust
Have you ever gone to your favorite coffee shop and ordered your usual drink, but it tasted completely different than the last time? It’s disappointing, right? Consistency is a big deal in building trust.
The same goes for church. People need to know what your church is about—and that you’ll stick to it. Whether it’s the core values you preach, the approach to ministry, or the way people are treated, consistency builds a solid foundation that people can count on. It’s not about being perfect; it’s about being faithful and steady in the mission God’s given you.
8. Slow Down to Move Forward
Coffee shops are where a lot of us go to take a break from the hustle and bustle. It’s a place to just sit, slow down, and enjoy a moment of peace.
Church can (and should) offer that kind of rest for the soul. We live in a world that’s always on the go, and people are exhausted—mentally, physically, and spiritually. Encourage your community to find Sabbath rhythms. Teach them the value of rest, not just activity. After all, even God rested, and if He can take a break, so can we.
Blending Art and Mission
I’m not saying we should turn church into a coffee shop (although I wouldn’t complain about a latte bar in the lobby). But what if we approached church life like a barista approaches crafting the perfect latte—with intentionality, care, and a focus on creating something beautiful that points to Jesus?
Jeff Hoglen’s latest book – Pitfalls of Church Leadership
